Campaign ToolKit

Welcome to your Campaign ToolKit!

You will find all of the tools you need to get started on your campaign. As a first step, make sure to check out the UWCNM Campaign Fundamentals.

You can download the UWCNM Pledge Form and the Pledge Form Wrap that goes with it. We also have a pledge form version you can fill in as a PDF. If you have questions about our 10%, check out our guide, "The Choice is Yours".

**If you plan to conduct a Rollover Campaign, where all pledges submitted for 2019 will be continued in the same amount for 2020, please download more information and the confirmation form.

Communications Templates

• Why Run a Workplace Campaign

• Conversation Starters for Team Meetings

• Quick UWCNM Pitch

• Email Campaign Template - you can copy and paste information from this document into your own email, or you can use the following prepared graphics. Simply insert the image into your email and send!
  1. Kickoff/Overview Email graphic
  2. Community Impact Grants
  3. Emergency Funding
  4. Mission: Families
  5. Mission: Graduate
  6. Donor Groups
  7. How You Can Help

Logos and Posters

• Thermometer Poster
• I Give Poster (take a picture of your co-workers holding these signs showing why they give, then make a collage!)
• Now More Than Ever Posters
  • You Can Count on United Way
  • We're Focused on Equity
  • United, We Recover
  • We Need to Come Together
• UWCNM Logo
  • Full-Color Horizontal
  • B/W Horizontal
  • Full-Color Vertical
  • B/W Vertical

Videos

The UWCNM YouTube channel features a wide array of videos to support your Campaign. Here are direct links to a few that may be of particular interest:

Overview of our Initiatives

• We're Still Here Video
• Why Families and Kids are Key: A United Way Overview

Brief Overview on our Funded Programs

• b4-3 Collective
• Crossroads For Women
• Dreamspring
• Explora
• Heading Home
• Hopeworks
• Horizons Albuquerque
• Keshet
• NDI New Mexico
• NM Jazz Workshop
• Pegasus Legal Services for Children
• Rape Crisis Center of Central New Mexico
• Rio Grande Food Project
• Roadrunner Food Bank
• Rocky Mountain Youth Corps (RMYC)
• Ronald McDonald House
• Saranam
• Storehouse New Mexico
• Tenderlove

Materials Promoting our Impact

• UWCNM by the Numbers
• What a Dollar Buys
• Our Strategies
• By the Numbers - Bernalillo
• By the Numbers - Sandoval
• By the Numbers - Torrance
• By the Numbers - Valencia
• Stories of Those Impacted By Our Work
• Community Investments
• NEED HELP? Poster
• 2-1-1 Flyer (Spanish here)
• 2-1-1 Poster (Spanish here)
• Graduate! ABQ Flyer
• Bright By Text Flyer

Campaign/Fundraising Ideas

• ECM Training Video  - How to Run a Campaign
• 2020 Virtual Campaign Fundraising Ideas
• Fundraising Ideas

Reports

• 2020 Annual Report
• 2020 Mission: Families Baseline Report
• 2020 Mission: Graduate Data Report

Helpful Links on Leadership Giving

Leadership giving allows donors to connect to the work of UWCNM on a deeper level. Leadership donors are invited to join Donor Groups, which include the Tocqueville Society, Young Leaders Society (YLS), Women United (WU), and Hispano Philanthropic Society (HPS).