Campaign ToolKit

Welcome to your Campaign ToolKit!

You will find all of the tools you need to get started on your campaign. As a first step, make sure to check out the UWCNM Campaign Fundamentals and the UWCNM Pledge Form. Here is a quick guide for filling out the pledge form, "When You Give". If you have questions about our 10%, check out our guide, "The Choice is Yours".

Communications Templates

• Conversation Starters for Team Meetings

• Thirty Second UWCNM Pitch

• Email Campaign Template - you can copy and paste information from this document into your own email, or you can use the following prepared graphics. Simply insert the image into your email and send!
  1. Kickoff/Overview Email graphic
  2. Community Impact Grants
  3. Donor Groups
  4. Mission: Families
  5. Mission: Graduate
  6. Loyal Contributor
  7. How You Can Help
  8. When You Give

Brochures, Logos, Posters

• Campaign Brochure- hi-res (with bleed), hi-res Campaign Brochure (no bleed), and email-friendly brochure
• Thermometer Poster 20" x 30", 11" x 17" version
• I Give Poster (take a picture of your co-workers holding these signs showing why they give, then make a collage!)
• UWCNM Logo
  • Full-Color Horizontal
  • B/W Horizontal
  • Full-Color Vertical
  • B/W Vertical

Videos

The UWCNM YouTube channel features a wide array of videos to support your Campaign. Here are direct links to a few that may be of particular interest:

• Why Families and Kids are Key: A United Way Overview
• Monique's Story

Materials Promoting our Impact

• UWCNM by the Numbers
• Your Dollars Make a Difference
• By the Numbers - Bernalillo
• By the Numbers - Sandoval
• By the Numbers - Torrance
• By the Numbers - Valencia
• Community Investments
• NEED HELP? Poster
• 2-1-1 Flyer (Spanish here)
• 2-1-1 Poster (Spanish here)
• Graduate! ABQ Flyer
• Bright By Text Flyer

Campaign/Fundraising Ideas

• Fundraising Ideas

Helpful Links on Leadership Giving

Leadership giving allows donors to connect to the work of UWCNM on a deeper level. Leadership donors are invited to join Donor Groups, which include the Tocqueville Society, Young Leaders Society (YLS), Women United (WU), and Hispano Philanthropic Society (HPS).